Background
Create Signs Limited, located in Waterbeach, Cambridgeshire, is a specialist printing company known for producing high-quality signage and clothing. Seeking to enhance their brand presence and showcase their capabilities, Create Signs approached Sky Revolutions for the first time to produce a powerful promotional film that would highlight their behind-the-scenes processes.
Project requirements
The primary objectives for the promotional film included:
- Capturing the intricate processes involved in the production of signage and clothing.
- Showcasing the team’s dedication and attention to detail through dynamic visuals.
- Utilising both aerial footage and time-lapse photography to create an engaging narrative.
- Delivering a high-quality promotional video that could be used for marketing purposes.
Methodology
To fulfill Create Signs’ requirements, Sky Revolutions implemented the following approach:
Pre-production planning:
- Collaborated with Create Signs to understand their brand values and key messaging for the promotional film.
- Developed a shooting schedule that aligned with the production timelines of new uniforms, pens, and hats for Sky Revolutions Academy.
Filming:
- Utilised drones (specifically the DJI Mini 3 and DJI Avata FPV) to capture aerial footage of the workshop and the production process from unique perspectives.
- Employed a Sony A7R mirrorless camera for ground shots, providing detailed close-ups of the printing process and product finishes.
- Filmed a time-lapse video that captured the exciting reveal of the van livery, using a Black Magic Pocket Cinema 6K Camera for ground shots and an Enlaps Tikee 3 fixed to the steelwork of the workshop to document the process over time.
Editing:
- The footage was meticulously edited by Sky Revolutions’ in-house team, who are trained to produce dynamic and engaging promotional videos.
- The editing process involved crafting a narrative that highlighted the craftsmanship and dedication of the Create Signs team while aligning with their brand values.
Results
The completed promotional film effectively:
- Provided an insightful look into the operational processes at Create Signs, showcasing the intricate details of their work.
- Engaged viewers through visually compelling aerial and time-lapse footage, enhancing their understanding of the company’s capabilities.
- Strengthened Create Signs’ marketing efforts by delivering a high-quality film that could be shared across various platforms to attract new clients and showcase their work.
Conclusion
The collaboration between Sky Revolutions and Create Signs Limited successfully resulted in a promotional film that not only highlighted the brand’s expertise but also captured the dedication of their team. This project demonstrated how aerial imaging and time-lapse footage can effectively tell a brand’s story and engage customers.
If your business requires a promotional video featuring aerial imaging or time-lapse video, get in touch with our team of experts today to discuss your specific requirements. Explore more of our work by visiting our time-lapse gallery and case study page to see examples from a range of industries, including large-scale projects such as aerial construction progress photography.
