Background
Tritax Symmetry, one of the UK’s leading industrial logistics developers, is spearheading several major projects, including the Symmetry Park development in Bicester. Spanning 53 acres and set to deliver 755,000 sq. ft. of logistics space, the project aims to cater to the growing demand for industrial facilities. With completion set for October 2022, part of the site is being developed speculatively, requiring high-quality content to drive interest and inquiries from potential tenants.
Tritax Symmetry approached Sky Revolutions to create dynamic visual content, including aerial photography, interior timelapse, filming, and drone hyperlapse, to document and promote the progress of this ambitious development.
Â
Project objectives
The primary objectives for this project were:
- To generate compelling visual content for use in marketing and stakeholder communications.
- To support Tritax Symmetry’s marketing efforts by showcasing the scale and progress of the Symmetry Park development.
- To ensure consistency across Tritax Symmetry’s sites by standardising the use of time-lapse cameras and drone footage.
- To align with Tritax Symmetry’s commitment to net-zero carbon in construction, delivering content in an environmentally conscious way.
Â
Challenges and solutions
Challenge: Tritax Symmetry needed a partner who could provide a consistent stream of high-quality visual content across multiple development sites, while also supporting their commitment to carbon neutrality.
Solution: Sky Revolutions was selected for their expertise in creative content generation, their flexible cost structure, and their ability to deploy pilots across UK regions. Additionally, Sky Revolutions’ carbon-neutral operations aligned with Tritax Symmetry’s goals of sustainability, making them the ideal partner for this project.
Â
Methodology
Aerial photography and filming: Sky Revolutions conducted regular aerial drone flights over Symmetry Park to capture high-resolution images and video footage of the construction progress. The aerial imagery provided an expansive view of the site, ideal for marketing purposes.
Interior timelapse: Timelapse cameras were installed inside the development to document the interior construction phases. This footage provided a detailed record of the progress and was used to demonstrate the project’s rapid advancement.
Drone hyperlapse: Sky Revolutions captured dynamic drone hyperlapse footage to create engaging visual sequences, showing the transformation of the site over time. This helped Tritax Symmetry present the development in a visually impactful way to prospective clients and stakeholders.
Sustainability focus: The focus on carbon neutrality was integral to the project. Sky Revolutions maintained their commitment to carbon-neutral operations by ensuring that all aspects of the content generation process aligned with sustainable practices.
Â
Results
- High-quality marketing content: Sky Revolutions delivered a suite of compelling visual content, including still images, videos, and hyperlapse footage, which Tritax Symmetry used for marketing and promotional purposes.
- Consistency across sites: By standardising the use of time-lapse and drone footage, Sky Revolutions helped Tritax Symmetry ensure that their visual content was consistent across multiple projects.
- Environmental alignment: The project was completed in alignment with Tritax Symmetry’s goal of achieving net-zero carbon in construction, reinforcing the developer’s commitment to sustainability.
- Enhanced engagement: The high-quality imagery and video footage generated significant interest in the development, helping to drive inquiries and market the speculative portion of the site.
Â
Conclusion
Sky Revolutions’ partnership with Tritax Symmetry has been a successful collaboration, providing innovative aerial content solutions that support the developer’s marketing efforts while aligning with their sustainability objectives. As the relationship grows, Sky Revolutions will continue to deliver enhanced post-production services to further elevate the delivery of engaging content for Tritax Symmetry’s future developments.
If you’re looking to enhance your construction or logistics marketing with aerial imagery and content generation, get in touch with Sky Revolutions to learn how we can support your project.
