Background
Tritax Symmetry (now Tritax Big Box), a leading industrial logistics developer, has been collaborating with Sky Revolutions over the past year to elevate its marketing content through high-quality aerial imagery and timelapse videos. With a focus on large-scale logistics spaces ranging from 100,000 to 1,000,000 sq. ft., Tritax Symmetry needed engaging, dynamic content to showcase their developments in an industry that’s seen tremendous growth, especially post-COVID-19.
We spoke with Alastair Patrick, Marketing Director at Tritax Symmetry, to discuss how this partnership has bolstered their marketing efforts and how Sky Revolutions’ aerial content has helped position their brand in a highly competitive market.
Project requirements
Tritax Symmetry needed a solution to capture key moments in their building process and market their logistics developments to potential clients. Previously relying on ad-hoc, static imagery, Tritax Symmetry sought a more comprehensive approach to consistently document the construction process and market their buildings effectively. Their requirements included:
- Aerial photography and filming to capture the scope of their developments.
- Interior timelapse films to document progress throughout the building lifecycle.
- Drone hyperlapse footage to provide dynamic and engaging visuals for marketing.
Methodology
To meet Tritax Symmetry’s needs, Sky Revolutions provided the following services:
Aerial photography and filming: Using high-quality drones, Sky Revolutions captured striking aerial footage of the development sites from various angles, giving potential clients a comprehensive view of the scale and progress of the builds.
Interior timelapse filming: Interior timelapse cameras were installed to record key milestones during the construction process. This allowed Tritax Symmetry to visually track the progress and build anticipation for the final development.
Drone hyperlapse: To further enhance the visual appeal, Sky Revolutions utilised drone hyperlapse techniques. This method showcased the construction’s transformation over time, delivering a dynamic and engaging marketing tool.
Client testimonial
Alastair Patrick, Marketing Director at Tritax Symmetry, shared the following:
“We’ve been developing logistics spaces since the late nineties, and the process from planning to completion is long, typically around 18-24 months. Marketing to the logistics sector has changed significantly. Warehouses were once overlooked but now play a crucial role, especially since COVID-19 accelerated e-commerce growth. We needed to make sure our marketing was keeping up with this shift.
Drone footage and timelapse films have been incredibly effective at bringing our developments to life. Sky Revolutions was the most flexible and responsive of the contractors we considered. They took a creative challenge head-on and produced content that truly captured the scale and excitement of our projects.”
Results
Sky Revolutions’ aerial imaging and time-lapse films provided Tritax Symmetry with the tools they needed to better engage their target audience and drive marketing success. As a result:
- Increased engagement: Tritax Symmetry saw a 20-25% increase in impressions and engagement across their digital platforms, including social media.
- Consistent content: The regular updates using aerial footage helped build anticipation around their developments and ensured they remained top-of-mind for clients shopping for logistics spaces.
- Enhanced visibility: The high-quality drone and timelapse footage gave Tritax Symmetry a competitive edge, ensuring their developments were showcased in the best possible light.
Conclusion
Sky Revolutions’ aerial imaging services, including drone photography, timelapse films, and drone hyperlapse, have been instrumental in boosting Tritax Symmetry’s marketing efforts. The combination of dynamic content and consistent updates allowed them to not only showcase their developments but also significantly increase audience engagement.
Does your business need high-quality aerial imaging or timelapse films to boost marketing efforts in the logistics or industrial sectors? Contact Sky Revolutions today to find out how we can help bring your projects to life with drone photography, filming, and more.
