Background
Sky Revolutions was commissioned by Cygnum, a leader in timber-frame construction in Ireland, to create an aerial film that would effectively communicate the benefits of their innovative building methods. Timber-frame homes are among the oldest construction techniques in the developed world, and their popularity has surged in the UK due to their energy efficiency and sustainability. Cygnum aimed to showcase its factory-controlled building methods, commitment to sustainability, and reduced on-site labour requirements through this promotional aerial film.
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Project requirements
Cygnum sought an aerial film that would:
- Highlight the advantages of timber-frame homes, including energy efficiency and sustainability.
- Illustrate the factory-controlled processes used in their construction methods.
- Emphasise the benefits of reduced on-site labour.
- Provide a dynamic visual presentation to engage potential customers and stakeholders.
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Challenges and solutions
The project required filming in both indoor and outdoor environments, each presenting unique challenges for drone operations and camera settings. Sky Revolutions deployed a range of drone and camera technologies optimised for each setting. Indoor shots were captured with lightweight drones capable of maneuvering in tighter spaces, while outdoor filming utilised drones designed for stability and high-quality aerial footage.
Cygnum’s operations involve multiple stages in the construction of timber-frame homes, necessitating a thorough documentation of each phase. Sky Revolutions planned a detailed shooting schedule to cover every aspect of the building process over a two-day shoot. This comprehensive approach ensured that all key stages were documented, allowing for a complete narrative of Cygnum’s construction methods.
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Methodology
Pre-production planning: Before the shoot, Sky Revolutions collaborated closely with Cygnum to understand their objectives and develop a shooting plan. This included identifying key areas of focus within the factory and outdoor sites that would effectively showcase their building methods.
Aerial filming: Over two days, our qualified and experienced drone pilots executed the planned shoots. We captured high-resolution aerial footage of the construction process, showcasing both indoor and outdoor operations. The selection of the right drone technology for each environment ensured the best possible footage quality.
Post-production editing: After filming, our post-production specialists edited the footage to create a cohesive narrative. Motion graphics were added to highlight key messages and statistics related to the benefits of timber-frame construction, enhancing the overall impact of the film.
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Results
The final aerial film produced for Cygnum effectively showcased their factory-controlled building methods and emphasised the advantages of timber-frame homes. By highlighting sustainability and reduced on-site labour, the film served as a powerful marketing tool that could be used in presentations, on social media, and for other promotional activities.
The project not only met but exceeded Cygnum’s expectations, providing them with a visually stunning asset that effectively communicated their brand values and construction methods.
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Conclusion
The successful collaboration between Cygnum and Sky Revolutions exemplifies the power of aerial film in the construction industry. By providing dynamic and engaging visual content, companies can enhance their marketing efforts and communicate their unique selling propositions effectively.
To learn more about how Sky Revolutions can help your business with aerial film production or to discuss your marketing video plans, please visit our website or contact us at +44 (0)1778 560929.
